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We designed this model to create a sustainable revenue-generating framework for NIL collectives, booster organizations, alumni networks, and university foundations. Instead of relying on direct player payments, the funds raised through tokenization can be strategically allocated to marketing initiatives that drive visibility, engagement, and long-term revenue.
Total Alumni Base: 500,000 Initial Subscribers: 5,000 Estimated Engagement Rate: 5% Total Estimated Subscribers: 30,000 Subscription Price: $10/month Merchandise ROI: 2x return on investment Event Ticket Sales: 20,000 tickets/year at $50 each Sponsorship Deals: 10 sponsorships per year at $250,000 each
Digital Marketing Campaigns – $2,000,000 (40%)
Funds are used for social media advertising, athlete storytelling, and influencer collaborations to increase brand awareness, attract fans, and secure corporate partnerships.
Branded Merchandise – $1,500,000 (30%)
Investment in merchandise production, e-commerce expansion, and promotional campaigns to drive branded apparel sales and direct-to-fan engagement.
Fan Events & Engagement – $1,000,000 (20%)
Organizing in-person and virtual meet-and-greets, Q&A sessions, and exclusive fan experiences that strengthen organization identity and increase ticketed event participation.
Sponsorship Outreach – $500,000 (10%)
Dedicated funding to develop sponsorship packages, pitch to corporate partners, and establish ongoing revenue streams through long-term brand collaborations.
Merchandise Sales – $3,000,000/year With a 2x return on the $1.5 Million investment, branded merchandise generates strong annual sales through direct-to-fan channels. Fan Events & Ticket Sales – $1,000,000/year With event marketing efforts driving attendance, organizations can generate revenue through ticket sales, premium access, and exclusive experiences. Sponsorship Deals – $2,500,000/year Strategic partnerships with corporate sponsors provide a sustainable revenue source, with an average deal size of $250,000 across 10 annual sponsorships. Digital Subscriptions – $3,600,000/year By converting 30,000 alumni and fans into $10/month subscribers, organizations can create a recurring revenue model that scales with engagement.
This revenue model ensures organizations can grow sustainably without reliance on unpredictable funding sources. By reinvesting in branding, outreach, and fan engagement, organizations can strengthen their position in the evolving landscape.
This $5 Million token raise is structured to create long-term, self-sustaining revenue streams for the organization.
Marketing investment fuels increased merchandise sales, sponsorships, and fan engagement, generating a strong return on investment (ROI).
Over 5 years, this simplified example model projects over $50 Million in revenue, making it an effective and scalable solution for fundraising. It’s important to note that these figures represent only the monetary value raised from token purchases, and do not include the additional intrinsic value of the tokens held by the entity.
For example, issuer control could be 53% (530 million tokens), meaning that beyond the direct $5M in cash raised from actual token launch purchases, the entity holds an additional $5.3 Million in token value at the initial price which may appreciate as the organization grows, underscoring further long-term asset potential.